The surprise building on Bridge Street, Hereford, is this 1930s Art Deco/Moderne building. It looks like it could have been a cinema but in fact was the retail premises of the local farm and garden merchant, Franklin Barnes & Co Ltd. The structure is steel framed with green and cream Vitrolite cladding. The stepped top, flag-posts, horizontal window bands, green "streamlines" and minimalist clock are all typical of Britain's somewhat underwhelming embrace of Modernism. All these details on the main elevation were wisely retained when it was restored c.2008. What was added at this time was the three red squares. Purists might deplore such an addition. I think they go well with the original design and improve it.
photo © T. Boughen Camera: Lumix FZ1000 2
